Monday, December 19, 2011

GroundWork Open Source Quadruples Customer-base in Eight Months

GroundWork Open Source Quadruples Customer-base in Eight Months

AT&T, AOL, Hasbro, Alexza Pharmaceuticals and Texas A&M University rely on GWOS for system and network management and monitoring

San Francisco, CA (PRWEB) June 24, 2010

GroundWork Open Source, Inc. (GWOS, http://www. gwos. com (http://www. gwos. com)), the leader in commercial open source systems and network management software, announced today that it has doubled its customer-base since January 2010 with the release of GroundWork Monitor Enterprise Edition 6.1. With the launch of version 6.0 last fall, GWOS has quadrupled its customer base in the last eight months.

“Since the beginning of the year, we’ve seen a rise in customers who are switching from HP Operations, BMC Patrol, IBM Tivoli and CA Unicenter to our Flex pricing plan. These new customers combined have saved $1,200,000 in ongoing annual maintenance fees by switching to GroundWork Monitor Enterprise,” said Peter Jackson, CEO of GWOS. “We are glad that they broke out of the IT monitoring maintenance extortion plan and can re-allocate those funds into a more productive and innovative area of IT.”

The last eight months GWOS has focused its efforts on reducing their customers’ opera-tional expenditure by expanding existing partnerships and product integrations with companies including Novell, Eucalyptus Systems, Canonical, OpenLogic and Zendesk. In addition, the new Enterprise Quickstart packaging has attracted emerging and mid-size businesses with smaller environments to try Enterprise without over committing funds.

“Sixty-five percent of our Enterprise Quickstart customers were using Nagios and Cacti prior to switching to GWOS,” continued Jackson. “The majority of these customers find the cost to value presents immediate returns after taking advantage of GroundWork Monitor Enterprise’s advanced user interface, the standards based infrastructure and enterprise-ready functionality, which they were unable to attain previously.”

What GWOS Customers are Saying:

“GWOS delivers a complete solution that Nagios, Zenoss and Zabbix can’t match. GroundWork Monitor Enterprise takes me from managing three monitoring packages to just one. The integration and coordination of the monitoring components is unsur-passed by alternative open source software. GroundWork Monitor Enterprise is a low-cost and highly scalable monitoring tool that technical service implementers (SIs) can standardize on and leverage as a part of a broader software suite offering. GWOS support is entirely adequate for our implementations,” says Vince Cox, CV Technical Services.

“GroundWork Monitor Enterprise makes it easier to monitor Windows systems. It has more monitoring features than Cacti and it’s less expensive than Gomez. Trends and alerts were critical to our success. At one client, we were going to use Nagios, but GroundWork Monitor Enterprise has a much better interface,” states Hugo Diaz, Consultant, Acadia Consulting.

“The biggest thing is that GroundWork Monitor Enterprise is much easier to configure than Nagios, and simpler to keep track of everything. It is easier to get a quick view of the network without digging down deep, as you must with Nagios,” shares Craig Patterson, Director of Technology, ClickSpeed Internet Marketing.

In March, GWOS was recognized by the Wall Street Journal in it’s “The Next Big Thing: Top 50 Venture-Backed Companies” list that compares board ranking, capital raised, total equity ranking, valuation and executive ranking. This news comes shortly after GWOS’s inclusion as the only open source vendor in Gartner’s 2009 Magic Quadrant for IT Event Correlation and Analysis (ECA) amongst incumbents HP, IBM, BMC and Microsoft for its enterprise-class network, system and application monitoring solution.

About GroundWork Open Source (GWOS)
GWOS (http://www. gwos. com (http://www. gwos. com)) is the market leader in commercial open source systems and network management software, delivering enterprise-class network, system and application management solutions at a fraction of the cost of proprietary solutions.

GWOS's best of breed approach gives customers the flexibility to use diverse open source and proprietary technologies together under a unified interface, allowing users to leverage the advantages of open source while simultaneously preserving existing in-vestments in legacy management tools.

GroundWork Monitor Enterprise Edition powers organizations in more than 50 countries, like Alexza Pharmaceuticals, Zynga, Crocs, National Australia Bank, Siemens, Travel Click and World Bank. GroundWork Monitor Enterprise is available to monitor any environment starting at $49 USD per year.

Media Contact:
Tara Spalding
GroundWork Open Source
415-992-4531
Tspalding(at)gwos(dot)com

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Direct Response Marketing Concepts for Martial Arts Business By Stephen Oliver, MBA

Direct Response Marketing Concepts for Martial Arts Business By Stephen Oliver, MBA

Learn more about the Ultimate Martial Arts Business – Marketing Tools at: http://www. ExtraordinaryMarketing. com

(PRWEB) August 16, 2004

Direct Response Marketing Concepts for Martial Arts Business

By Stephen Oliver, MBA

Learn more about the Ultimate Martial Arts Business – Marketing Tools at:

Http://www. ExtraordinaryMarketing. com (http://www. ExtraordinaryMarketing. com)

There are several key concepts that every Martial Arts Business Owner must focus on when marketing their Martial Arts Business:

1. Targeting your audience.

2. Responsiveness of the audience

3. Cost per response

4. Cost per martial arts student acquisition

Learn more about the Ultimate Martial Arts Business – Marketing Tools at:

Http://www. ExtraordinaryMarketing. com (http://www. ExtraordinaryMarketing. com)

LetÂ’s start with targeting:

Geographic:

For a Martial Arts Business we are typically focused on a three to five mile radius from your martial arts business. The reality is that many factors influence how far someone is willing to drive on a regular basis to your school.

Some of these factors include:

1. Whether you are in a rural or suburban or urban environment. Generally the denser the population, the busier the traffic, and the more choices available the less distance someone is likely to drive to your martial arts business.

2. Psychological barriers such as rivers or interstate freeways. People tend not to cross major barriers such as these to travel to your martial arts business.

3. Ease of access and familiarity of location. If you are in a familiar retail area with recognizable land marks students will likely drive further than in an unfamiliar or hidden area.

Learn more about the Ultimate Martial Arts Business – Marketing Tools at:

Http://www. ExtraordinaryMarketing. com (http://www. ExtraordinaryMarketing. com)

Once you have figured out the likely willingness to drive to your area – almost all of your marketing efforts should be focused on targeted prospects within those geographic areas.

Age

Really think about who your program draws currently. You usually are better off to target what you’ve got – obviously that category of people like what you have to offer – than target what you want.

If you have a heavy 5 year old to 7 year old clientele. It may be smarter to try to find more of the same than to attempt for example to attract middle school or high school kids. Again, It is often most profitable to expand within a successful niche than to attempt to be all things to all people.

Income

What is the average median income of the students who you appeal to? Really look at your existing clientele and figure out who you appeal to and expand upon that.

Starting from Scratch

You may be tempted to go the other way and say to yourself – who would I ideally like to attract? There is nothing wrong with that approach except the following reality: Whatever you are attracting now – indicates who you appeal to most easily. Do you have a generally low income – blue collar clientele that train at your off the beaten path and mediocre school? If that’s so – before making a major push for higher income students you’d better look at your school, your location, your personal appearance, and your class structure. No matter how much you want to appeal to a given clientele – it will do you no good unless you really have every aspect congruent with your desires.

Stephen Oliver, MBA is a 7th Degree Black Belt, owner of Mile High Karate in Denver, Colorado and Author of Extraordinary Marketing. www. ExtraordinaryMarketing. com

Learn more about the Ultimate Martial Arts Business – Marketing Tools at:

Http://www. ExtraordinaryMarketing. com (http://www. ExtraordinaryMarketing. com)

Http://www. martialartsresources. com (http://www. martialartsresources. com), http://www. extraordinarymarketing. com (http://www. extraordinarymarketing. com), http://www. martialartsbootcamp. com (http://www. martialartsbootcamp. com), http://www. extraordinarybootcamp. com (http://www. extraordinarybootcamp. com), http://www. kennedycopy. com (http://www. kennedycopy. com), http://www. kennedymagnetic. com (http://www. kennedymagnetic. com), http://www. milehighkarate. com (http://www. milehighkarate. com), http://www. freekarate. com (http://www. freekarate. com)

© Copyright 2004. Stephen Oliver

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