Localized Online Marketing Campaign Serves to Raise Awareness of Prostate Cancer Treatment
Radiotherapy Clinics of Georgia (RCOG) has begun to regionalize and geo target its online marketing campaign. RCOG is renowned for their ProstRcision prostate cancer procedure and having the highest documented prostate cancer cure rates in the world.
Atlanta, Ga. (PRWEB) July 9, 2008
Radiotherapy Clinics of Georgia has recently localized an online marketing pay per click campaign that incorporates geo targeting for search engine queries. The campaign aims to bring increased awareness of prostate cancer and the ProstRcision treatment, which is offered exclusively at the Atlanta, GA prostate cancer treatment center (http://www. rcog. com/).
Prostate cancer is also the most common form of cancer found in American men 50 and older, and it is growing at a fast pace. RCOG is a leader in treating prostate cancer and offers the ProstRcision treatment, which has the world's highest documented cure rates for prostate cancer.
The ProstRcision prostate cancer treatment (http://www. rcog. com/summary_prostrcision. htm) is a combination of seeds and external beam radiation and offers a superior alternative for many men to the traditional radical prostatectomy as well as the newer robotic radical prostatectomy. In the last 25 years, physicians at RCOG have treated more than12,000 men from all 50 states and 40 different countries. RCOG is one of the only radiation facilities in the United States to calculate cure rates using a PSA of 0.2 ng/ml, which is medically recognized as the normal level of Prostate Specific Antigen in men less than 60 years old.
"It is important to fully educate the local community about radiotherapy treatment options," explains John Critz, vice president of marketing for RCOG, a premier prostate cancer treatment center. "Localizing our online campaign has allowed us to inform patients within states adjoining Georgia."
The current online marketing campaign is an effort between RCOG and TwentySix2 Marketing, an Atlanta online marketing (http://www. twentysix2.com/) agency to drive prostate cancer information (http://www. rcog. com/resource_center. htm) regionally in the Southeastern part of the United States.
Fred Larson, president of TwentySix2 Marketing said, "RCOG has a tremendous opportunity to reach local prospective patients through changes to their online pay per click campaign. By using geographical targeting RCOG has been able to reach more people with less financial resources."
To learn more about Radiotherapy Clinics of Georgia and prostate cancer radiation oncology (http://www. rcog. com/), go to RCOG. com.
About TwentySix2 Marketing:
Founded in 1997; TwentySix2 is one of the most advanced online marketing agencies dedicated to helping businesses achieve their full online potential. The firm assists both large and small businesses, including thirty of the top Fortune 1000 companies. TwentySix2 Marketing has been a leader in the online marketing industry, providing services in search engine optimization, paid search, affiliate marketing, email marketing, blog marketing, social media, web design and online consulting services and strategy.
About Radiotherapy Clinics of Georgia:
Radiotherapy Clinics of Georgia is the exclusive source for ProstRcision (http://www. prostrcision. com/). Each year hundreds of men travel to Atlanta, Ga. to receive prostate cancer treatment from RCOG. Dr. Frank Critz, is founder and medical director of Radiotherapy Clinics of Georgia and a leading authority on prostate cancer treatment. Critz is also director of Prostate Cancer Research at RCOG and has authored 71 peer-reviewed research papers that have been presented and/or published in major medical meetings or medical journals on prostate cancer.