Winning Kids Announces Industry Leader Judy O Productions Will Design the Traveling Bear Series of Positive Value Children's Books, CD's and Products
Winning Kids Incorporated today announced that it has selected Judy O Productions of Los Angeles, California to head the design of the Winning Kids with Traveling Bear series of positive value books and read-a-long CD's and will further create the unique original design of the loveable Traveling Bear animated characters for product merchandise and additional marketing opportunities.
Palm Beach Gardens, FL (PRWEB) May 18, 2007
Winning Kids Incorporated today announced that Judy O Productions of Los Angeles, California will head the design of the Winning Kids with Traveling Bear series of books and read-a-long CD's and will further create the unique original design of the loveable Traveling Bear animated characters for product merchandise and additional marketing opportunities.
Winning Kids Incorporated President Christian Hainsworth said "Selecting an industry leader like Judy O Productions as our project design team was an easy choice for WKI and having them accept heading the design of the Winning Kids with Traveling Bear series shows the commitment of both our companies to strictly producing world class products for children. It is always exciting to be working with the best and the brightest people and companies in your business".
Judy O Productions, Inc. is a book packager that specializes in the development of children's books. They offer creative content, production consulting, sourcing, and manufacturing services to clients in over 23 countries. In addition to the design and creation of children's books, they produce a wide range of products--from plush toys, plastic toys and backpacks to sound modules and musical recordings.
They have extensive experience working with licensed properties, having developed a partnership with the Walt Disney Company since their inception. Along with developing new products featuring Winnie the Pooh and the Disney Princess Series for Disney, they also have been successful in assisting to bring Disney's properties to new markets worldwide. Judy O Productions has additionally led numerous other projects and created products featuring properties for Warner Bros., Nickelodeon, Marvel, and Sesame Workshop.
President and CEO Judy Ostarch began her publishing career at Price Stern Sloan before heading the production department for Disney's MouseWorks publishing division. In 1998, Judy founded Judy O Productions in Los Angeles. Over her career, Judy has worked on over 3,500 book titles and printed over 48 million books, amounting to more than one billion dollars in retail sales.
Winning Kids Incorporated, a member of the TIA (Toy Industry Association) proudly produces the Winning Kids with Traveling Bear™ series of children's books and audio CD's. The Winning Kids with Traveling Bear™ series consists of 14 real to life adventure books that each come with a read-a-long audio CD. The story books are themed on building positive family values, winning attitudes and leadership qualities in children. The read-a-long audio CD's are specifically designed to build strong reading skills and an enjoyment of reading in a fun and easy way.
Winning Kids is preparing to market the series through a comprehensive strategy that is designed to put Winning Kids with Traveling Bear directly in front of millions of children, parents and grandparents nationwide. The national marketing will begin with a DRTV (Direct Response Television) infomercial campaign. Through Direct Response Television advertising, companies can achieve the fastest, most cost-effective way to launch a brand and get sales results instantly. Television 'Brand' advertising is designed to create awareness, interest or desire in a product. DRTV is further designed to elicit an impulse response that results in immediate sales.
Mr. Hainsworth further said "When all is said and done, our passion for children and our success is absolute. Consumers will see us "everywhere" they are and "everywhere" they're going. We will make our products affordable and have them easily accessible to millions. We will immediately begin to gather our customers nationally and let them help further spread the word locally".