Monday, August 9, 2010

There are Half a Million Minutes in a Year, Why Wait until the Last One to Buy or Sell a Hotel Room?

There are Half a Million Minutes in a Year, Why Wait until the Last One to Buy or Sell a Hotel Room?

Inverness based eRoomBidder. com hits the internet this week with an innovative and revolutionary method for booking and selling hotel rooms.

Inverness, Scotland, UK (PRWEB) July 27, 2006

Inverness based eRoomBidder. com hits the internet this week with an innovative and revolutionary method for booking and selling hotel rooms.

“The strength of eRoomBidder is its recognition that, on the internet, the consumer is in charge”, said Allan Simpson, Chief Executive.

“Online customers are becoming increasingly sophisticated and more demanding in their search for good travel experiences. Many people don’t simply want to book hotels on the basis of PRICE any more. Instead they’re looking for VALUE; people want to know that a particular hotel or location offers access to interesting activities with features they find personally relevant at prices they’re willing to pay.”

A key feature of the website is “The Offer You See Is What You Get.”

“These days everything seem to have an acronym doesn’t it?” notes Simpson,

“So we call this feature TOYSIWYG – the offers you see on eRoomBidder are all for specific dates and have identifiable content – there are no ‘rooms from’ or ‘per person per night’ prices on our website and you don’t have to check for availability – if it’s on the website the offer exists”.

Combine this with innovative access to local events and information and you have a system capable of truly informing the buying decision.

Advantages to hotels

ERoomBidder. com allows hotels to test and present a wide variety of offers - complete with full product information - using auction, fixed pricing and barter schemes. Prospective customers can browse and bid for the offers that interest them or, if they are in a hurry to book and don’t have time to wait, they can buy straightaway at fixed prices. They can even “swop” – exchanging rooms for goods and services the hotelier might need. If consumers can’t find what they’re looking for, they can place “wanted ads” on the eRoomBidder system and have the hotels respond with their offers – which makes a refreshing change!

The low cost and highly flexible nature of the eRoomBidder system should be of particular interest to hotels – In most cases, hotels will only pay a fixed fee for the rooms they actually sell, as opposed to a commission percentage.

Simpson explains the reasoning behind the flat fee structure,

“Our research revealed that hotels are often concerned about offering “food inclusive” packages through third party websites because the commission charges erode profit margins. Yet breakfast and evening meals are an integral part of what hotels should be offering their customers. We feel that commission percentage charges to the hotels penalise both buyer and seller. With eRoomBidder no booking fees are charged to the buyers and the transparent flat fee structure means hotels can make competitive offers to their customers – that’s got to be good for the industry and the consumer.”

Hotels can offer their rooms and packages for sale for up to a year in advance, giving more opportunities to take advantage of low cost travel options.

“If airlines can offer cut price deals for advance bookings, why shouldn’t hotels offer discounts on the same basis? It’s not always the case that late booked rooms are cheap rooms. There are more than half a million minutes in the year, we don’t see why hotels should have to wait until the last one to sell their rooms.”

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