Wednesday, March 10, 2010

Tampa Businesses Find Benefits in Advertising at Airport

Tampa Businesses Find Benefits in Advertising at Airport

Local businesses seek opportunities to expand advertising in Tampa International Airport

Tampa, FL (PRWEB) August 31, 2010

Clear Channel Airport's (CCA) innovative advertising project in Tampa International Airport (TIA) is quickly gaining traction with local businesses. The exciting new options give these businesses more advertising opportunities in TIA than ever before. The first of the new contracts take effect in October.

“Clear Channel’s Airports new Digital Passenger Service System features technology that will give the Ramada Westshore Tampa Airport great placement enabling all travelers to view our hotel at a glance,” stated Bill Cole, CHA the General Manager of Ramada Tampa Westshore Inn & Conference Center.

To date, several local businesses have signed contracts to take advantage of this initiative. The use of multiple advertising methods within the airport is appealing to business owners in the area. These can include special signage options, ground-breaking new spaces in the airport to advertise, and the interactive kiosks that will service travelers while navigating the Tampa Bay area.

"Two local institutions that truly bring this to life for visitors are the Wyndham Westshore Hotel and Tampa International Airport,” says Evan Brownstein Partner/Chief Creative Officer of Bright Monkey Marketing. “As the Wyndham Westshore's marketing agency, we constantly seek engaging ways to bring their "Stay Well, Sleep Well, Be Well" brand to life. That is why we are so enthusiastic about the new media platforms Clear Channel has created at Tampa International. Most importantly, Clear Channel makes it easier to communicate information that will enhance the quality of travelers' visits to Tampa. And they do it in a way that allows us to differentiate our clients' brands. A perfect example of this is the new interactive kiosks that replace the old-fashioned courtesy phones."

Local businesses in the Tampa Bay area can appreciate the large volume of traffic that passes through the airport daily and understand the importance of getting their messages in front of those travelers. Tampa International Airport operations host nearly 17 million annual passengers and handle 175 million pounds of cargo through 59 gates.
About Clear Channel Outdoor

Clear Channel Outdoor (NYSE:CCO) is the world’s largest outdoor advertising company with close to one million displays in over 50 countries across 5 continents. In the United States, the company operates over 200,000 advertising displays and has a presence in 48 of the top 50 Designated Market Areas. It also operates airport, rail, and mall advertising businesses worldwide. Its Spectacolor (U. S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York’s Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www. clearchanneloutdoor. com

Certain statements in this release constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Media Note: To schedule an interview with Clear Channel Airports advertising representatives or request additional information regarding TIA advertising opportunities contact Vistra Communications at 813.961.4700 or email brian(at)consultvistra(dot)com