Connecticut Kitchen Accident Changes Shirt Hanger Industry Forever
New invention discovered by accident may change dry cleaning and advertising industry forever.
(PRWEB) December 14, 2004
What do you get when you mix a wire shirt hanger, a plastic trash bag and leftovers? A ruined rug, an angry homeowner and an idea for an invention that will transform an industry. Local dry cleaners may be delivering a welcome surprise soon - environmentally friendly, recycled paper shirt hangers with great offers from National brand names.
Called WonderBoard Shirt HangersÂ by J. D. Schulman, inventor and President of Hanger Network Media (www. hangernetwork. com), they are stronger than their steel counterpart and are easier for consumers to recycle or dispose of safely.
ÂIt was a simple accident. I ripped a plastic trash bag as I was stuffing wire shirt hangers into the bin. As I removed the bag, it leaked all over a fine rug in my motherÂs New Canaan kitchen,Â said Schulman. ÂThen I learned that wire hanger prices have skyrocketed to the point where cleaners are really feeling new financial pain. Consumers donÂt like wire hangers, and cleaners are getting squeezed by huge cost increases. I knew there was a market for a better hanger.Â
In this case, better really is better. The patent-pending WonderBoard Shirt Hangers will be provided to dry cleaners for free through CleanerÂs Supply, Inc. (www. cleanersupply. com) in an exclusive distribution agreement. CleanerÂs Supply services over 35,000 dry cleaners across the United States from distribution facilities in New York and Nevada.
In addition, not only are the hangers made from recycled paper products, but are actually easier to recycle as well. ÂEven if a consumer does not recycle them, most people I have spoken to agree that our biodegradable hangers are much better in a landfill than 187 million pounds of wire every year,Â said Schulman.
The company is currently searching for a CEO and venture funding. ÂI have raised millions in private equity before, but this is the job for a seasoned advertising executive who wants to build a great company. Our projections reach 40 million hangers per month by June, 2005. We need talent that can make a call to National brand mangers and really get them interested, motivated and closed, Â Schulman said.
Advertising sponsored disposables are not new. National ads can be found on everything from pizza boxes, register tapes and even toll receipts. ÂThis is true, but I have never seen any advertising that gets deep within a White Collar consumerÂs home and stays there for weeks Â even months. The effect of seeing National brands as you get going in the morning and when you get home at night Â all with great offers or coupons is extremely powerful. I can think of national coffee chains, financial services firms and travel related brands that would jump at the chance of getting to their audience first thing in the morning and again in the evening.Â
In an age where consumers are scanning more junk snail mail and junk email at home Â not to mention endless cable and online advertising, in home marketing with shirt hanger advertising may be just the thing to reach a broad based White Collar audience in an affordable, effective way.
And help the environment and kitchen rugs across the U. S. to boot.
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