Integrative Logic Recognized by Interactive Media Awards for Work on Behalf of Marriott® and Renaissance® Caribbean & Mexico Resorts
Paradise by Marriott website earns Outstanding Achievement Award in the Travel/Tourism Category.
Lawrenceville, GA (PRWEB) January 27, 2010
Integrative Logic, a leading full-service, integrated database marketing provider, earned an Outstanding Achievement Award from the Interactive Media Council in the Travel/Tourism category for its work on behalf of Marriott® and Renaissance® Caribbean and Mexico Resorts.
The Paradise by Marriott website (www. paradisebymarriott. com (http://www. paradisebymarriott. com)) is the main marketing portal for Marriott and Renaissance Caribbean & Mexico Resorts and serves leisure guests, travel agents and meeting planners. Paradise by Marriott allows visitors to experience each of its nine Caribbean and Mexico resorts through customized tools including interactive e-Zines, e-Postcards and Virtual Trip Kits that provide a virtual destination resort experience.
“The Paradise by Marriott project gave us the opportunity to showcase what Integrative Logic does best: partner with innovative leaders in travel marketing to combine cutting edge CRM strategies and amazing digital design to create an industry leading digital marketing product,” said John Gardner, president and CEO of Integrative Logic.
Virtual Trip Kits feature interactive maps, video, testimonials and staff interviews, customized for each audience segment. E-Zines are delivered in three versions: consumer, travel agent and meeting planner. And within the consumer version, there are three sub-segments targeting empty nesters, family fun seekers, and young professionals. Content customization includes appropriate imagery and messaging for each target audience.
The Interactive Media Awards (http://www. interactivemediaawards. com/awards/) recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievements. The Outstanding Achievement Award is the second highest honor bestowed by the Interactive Media Awards. There were 113 entries submitted in the Travel/Tourism category this year. Only 12 received Outstanding Achievement awards.
About Integrative Logic
Integrative Logic is a direct-to-consumer marketing company serving clients in the United States, Canada, Europe, Mexico and the Caribbean. Ranked by Inc. magazine as one of the top 1200 fastest growing private companies in America, Integrative Logic is a leader in delivering highly effective, trackable, digital marketing solutions for companies across a range of verticals. Clients include Galderma Laboratories, Marriott® and Renaissance® Caribbean & Mexico Resorts, Alabama Policy Institute, Kohl’s, Stein Mart, Charming Shoppes and BioLab. For more information visit www. integrativelogic. com.