Business Travelers are Playing Games at Courtyard and Springhill Suites: Dashing Through Hotels in Disguise, Racing Suitcases Through Lobbies
Innovative online video games highlight redesigned Courtyard and spacious SpringHill Suites Brands
Washington (PRWEB) December 5, 2006
Marriott hotel (http://marriott. com/vsstart/clickcounter/int/marriott-pr-11-20-06-onlinegames-hotel/vsend/default. mi) brands Courtyard and SpringHill Suites "got game" and everyone's playing. Marriott has introduced two new websites or landing pages that combine the fun of playing video games with the unique attributes of each brand. For Courtyard, it highlights the brand's top to bottom redesign and, for SpringHill Suites - one of Marriott's fastest growing brands - it's bigger is better, offering guests 25 percent more space in the suites (http://marriott. com/vsstart/clickcounter/int/marriott-pr-11-20-06-onlinegames-springhill-suites/vsend/springhill-suites/travel. mi) than traditional hotel guest rooms.
"Our fun 'viral' marketing initiative developed by our interactive agency T3 engages the emerging GenX travelers where they play -- online," said Deborah Fell, senior vice president, Marketing Strategy and Integration, Marriott International. "By tapping into the road warriors' competitive streak and making the games easy to email to challenge friends and co-workers alike, we are generating as much buzz as possible about the brands and what they offer travelers."
"Both sites demonstrate the continued importance that Marriott places on providing their customers with great experiences," said Kirk Drummond, vice president of creative and innovation, T3. "The games are a great way to connect with the traveler and also align with the benefits and features of Courtyard and SpringHill Suites."
The typical Courtyard hotel (http://marriott. com/vsstart/clickcounter/int/marriott-pr-11-20-06-onlinegames-hotel/vsend/default. mi) guest is an achievement-oriented road warrior with a competitive spirit. At www. redesignedforyou. com visitors can unleash that spirit with beat-the-clock games that include a Suitcase Slalom through the lobby, the Hallway Sneakoff dashing from guest room to fitness center in disguise and the Snack Stack gathering as many items as possible from Courtyard's 24/7 "The Market" before time runs out. The top ten scores for each game are posted on the site much like a video game.
More than half the Courtyard hotels in North America have introduced the redesigned look. The new guest room features comfortable new beds with fluffier pillows and fresh, crisp white linens; sleek bathrooms with massaging showerheads and granite vanities; larger workspace with more comfortable chairs; free high-speed Internet access; brighter rooms with task lighting and flat-screen televisions. Lobbies feature an open and inviting design with flexible seating areas and outdoor courtyard; redesigned registration area; free high-speed Internet access; meeting rooms; stylish, comfortable decor featuring a grand fireplace and new lighting. The Market -- a 24/7 "grab and go" convenience - offers guests healthy light meals and snacks. The nearby business center features complimentary desktop computers, printers, broadband access and data ports. The breakfast menu has been enhanced with regional specialties, healthy options and eggs served to order.
Marriott's fast-growing, moderately priced SpringHill Suites brand offers guests 25 percent more space in their suites (http://marriott. com/vsstart/clickcounter/int/marriott-pr-11-20-06-onlinegames-springhill-suites/vsend/springhill-suites/travel. mi) than traditional hotel guest rooms and a whole lot more comfort, services and amenities. At www. moreroomtomove. com just pick one of the three contestants, money manager Greg "Shake" Simmons, ad exec Melanie "P-Bop" Perkins or software engineer Howard "The Hustler" Vo and bust a move, doing the ever-popular dances Shower Shake, Watercooler, Iron Man and CEO Shuffle. All these steps can be performed with room to spare - and in privacy - when you stay at a spacious SpringHill Suites. Similar to the Courtyard games, the top dance scores are posted on the site.
Besides offering more space to spread out, SpringHill Suites guest rooms feature new bedding with fresh, crisp linens and triple sheeting. The workspace offers comfortable chairs, two-line phones, data ports, free high-speed Internet access and free local calls. The guest suite's lounge has a pullout sofa and lounge chair with ottoman, remote-controlled TV with premium movie channels and there is a microwave, mini-refrigerator and coffee service nearby.
MARRIOTT INTERNATIONAL, INC. (NYSE: MAR) is a leading lodging company with more than 2,800 lodging properties in the United States and 67 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, Horizons, The Ritz-Carlton Club and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers and golf courses. The company is headquartered in Washington, D. C., and had approximately 143,000 employees at 2005 year-end. It is ranked as the lodging industry's most admired company and one of the best places to work for by FORTUNE®. The company is also a 2006 U. S. Environmental Protection Agency (EPA) ENERGY STAR® Partner. In fiscal year 2005, Marriott International reported sales from continuing operations of $11.6 billion. For more information or reservations, please visit our web site at http://www. marriott. com (http://www. marriott. com).