Dummies. com® and Housekeeping Channel® Partner
HousekeepingChannel. com, a leading Internet source of housekeeping information, and Wiley, publishers of the best-selling brand, For Dummies®, announced today a partnership for licensing select Dummies branded content on the Housekeeping Channel Web site.
Boise, ID (PRWEB) November 5, 2005
“The lighthearted, unpretentious For Dummies brand, provides readers the knowledge they crave and puts the fun back into the fundamentals,” said Shauna Yule, Associate Director, On Line Marketing for Wiley. “The key to the Dummies phenomenon is the expanding franchise of loyal customers who turn to the content time and again to solve problems and get up to speed on important subjects that affect their personal or professional lives. We are pleased to be working with the Housekeeping Channel to make this valuable information more accessible to their very targeted audience.”
Articles titled, “Making your work space work”, “Caulking your tub and shower”, “Organizing your basement”, “Keeping a pet-friendly home clean” are just a sampling of the approved content that Dummies will provide the Housekeeping Channel.
“We are gratified to be working with Wiley & Sons and in particular Dummies. com, because of their legendary reputation for making complicated information simple, bite-sized and easy to digest,” said Allen Rathey, President of The Housekeeping Channel. “The wealth of housekeeping-related tips accessible in the For Dummies series will be hugely useful to our readers, and we look forward to sharing and highlighting these resources on the Housekeeping Channel.”
The Housekeeping Channel®
The Housekeeping Channel is a focused media and consumer resource in the cleaning, motivation, home organization and indoor environment categories that is frequently consulted by the online and print press as a source of factual information for articles in women’s, family, consumer and general interest publications.
The Housekeeping Channel strives to be the Web’s most comprehensive storehouse of information and resources to help households everywhere achieve a cleaner, more organized and healthier indoor environment. The site provides how-to tutorials, plus news and reviews regarding the latest innovations from the cleaning products industry to improve the home environment. Resources include time-saving systems, tools and motivation for keeping a better house at the click of a mouse.
With near universal name recognition, more than 150 million books in print, and over 900 + topics, For Dummies is the world’s bestselling reference series. With loyal customers around the globe, For Dummies enriches people’s lives by making knowledge accessible in a fun and easy way. Described by the New York Times as “more than a publishing phenomenon, but a sign of the times,” For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand has expanded into new products and categories with an extensive licensed product line, including fitness and hobby DVDs, grilling kits, business software, cleaning products, automotive kits, craft kits, and apparel. For more information, visit Dummies. com. For Dummies is a branded imprint of Wiley.
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