There's a New Restaurant in Town, or is There? - Gol! The Taste of Brazil Re-brands to Nelore Churrascaria in Orlando, FL
Previously known as 'Gol! The Taste of Brazil', Nelore Churrascaria is gracing Orlando with the chance to explore a realm of flavors unmatched by most upscale steakhouses. The name change and new look and feel was necessary in achieving a more upscale brand to represent the quality of the food and restaurant itself.
Orlando, FL (PRWEB) April 9, 2008
Previously known as 'Gol! The Taste of Brazil', Nelore Churrascaria (http://www. neloreorlando. com) is gracing Orlando with the chance to explore a realm of flavors unmatched by most upscale steakhouses.
In fact, churrascaria, which translates into Brazilian steakhouse, should be your first hint that Nelore doesn't just offer slabs of quality meat, but instead a dining experience unlike any other. Nelore uses the Brazilian style of grilling meat that's called churrasco, which was created by Brazilian cowboys called gauchos. When dinnertime came around, the gauchos would gather whatever meat they had on hand that day and grill around a large open pit. The boys would learn the art of grilling from their fathers and in this way, the churrasco method would be passed down for years with each generation adding new aspects to this culinary art. These days Nelore, which translates literally to the highest quality breed of cattle in Portuguese, isn't just serving what they have on hand, but the finest cuts of meat available.
As with many mentionable steakhouses, Nelore provides a hearty meal, although this is only the beginning. Scrumptious meats are always a plus, but meat paraded to your table on skewers by gauchos is a whole new level of excellence - authentic Brazilian cuisine. Seventeen lavish meats ranging from salmon to fillet mignon wrapped in bacon are served all for the price of just one steak. And, other than the effort of flipping over a disc provided at your seat (which indicates if you're still in the feasting game) you have only to relax and focus on what matters: the food!
An excellently assorted salad bar is also available for vegetarians, or for alongside the seemingly endless, main course.
" …you'll find various greens, dressing and other recognizable salad accouterments. But you'll also see such things as hearts of palm, big artichoke heart bottoms, freshly sliced prosciutto, thick asparagus spears, taboule, chunks of Parmesan cheese, mozzarella, balls of red beets, earthly mushrooms and potato salad. There are also some hot items in silver chafing dishes, including Brazilian-style rice and beans, black beans, white rice, mashed potatoes, fried yuca, grilled plantains […] The quality of the sirloin and rib eye was as good as you'll find in a high-priced steakhouse. And usually the server can accommodate requests for rare or medium-rare from the same skewer." - Scott Joseph, Orlando Sentinel (http://royallmediapr. blogspot. com/2008/03/dining-table-matters-review-nelore. html)
Private rooms are also available for reservations should the occasion arise for the need of such accommodations.
RMI (Royall Media, Inc) (http://www. royallmedia. com) has been alongside the transitional phase Nelore has undergone during the re-branding from the former 'Gol! The Taste of Brazil', assisting with the designing and placing advertisements, photography, and general brand transitioning.
"The old brand was quite catchy and although it had all of the colors of the Brazilian flag, most people didn't understand the concept of the restaurant. The new colors and logo are more representative of the quality and upscale dining experience that you'll get at Nelore, and the name has a good story behind it for PR purposes."
- Shaun G. Whalen, RMI Creative Director
Nelore Churrascaria (http://www. neloreorlando. com) houses a magnificent, glassed-in wine cellar with a strong emphasis on Latin wines from Chile, Argentina, Spain, Brazil and Portugal, as well as wines from the United States, France and Italy. As should be expected, Nelore features wines rarely tasted in the United States that are true jewels from around the world. For Instance, Nelore has the country's best collection of wines made from the Carmenere grape found in Chile. This grape was planted in Chile over 50 years ago by French winemakers and forgotten by the world. The Rothschild family rediscovered this varietal some years ago when a plague wiped out the original Carmenere planting in France.
Similarly, Nelore also presents the finest wines from the Malbec region. Malbec grapes need great care, and therefore many Malbec wines are produced that are rough and unpleasant. On Nelore's wine list, however, you will find the world's best Malbecs at accessible prices that will thrill your taste buds.
After three months of operation, Nelore was given the Wine Spectator Award, verifying their know-how in the world of wines.
Additionally, Nelore offers to their clients a minimum of 10 wines rated 90 or better by famed wine critic, Robert Parker, for less than $100. A large selection of wine by glass is also available to allow clients to taste many wines during their meal until they find that perfect combination. Nelore uses only Riedel glasses and decanters.
A Happy hour takes place weeknights from 5 - 7 p. m., which boasts two for one drinks.
Nelore is excellent for family dinners, offering free meals for children 6 and under, meals half off for children 7 - 12, and special pricing for those interested in just one entré or just the salad bar.
Located on I-Drive in Orlando, it's something new for those who live in the area, or an experience for those who plan to travel to Orlando soon. You can book your reservation (http://neloreorlando. com/) here in advance and score dining points through Open Table.
"There's really no way to come to a place such as this and not eat too much. As long as you're going to overeat, it might as well be on good food." - Scott Joseph
5350 International Drive
Orlando, Florida 32819
Http://www. neloreorlando. com (http://www. neloreorlando. com)
Http://www. royallmedia. com (http://www. royallmedia. com)