Thursday, January 18, 2007

‘TIG Global Guarantee’ Makes Internet Marketing a Must for Hoteliers

‘TIG Global Guarantee’ Makes Internet Marketing a Must for Hoteliers

The leading hotel internet marketing company eliminates risk and guarantees marketing ROI with its TIG Global guarantee.

Washington D. C. (PRWEB) May 3, 2005

Who says there are no guarantees in marketing? Not TIG Global. The leading hotel Internet marketing companyÂ’s groundbreaking guaranteed revenue program removes all the risk and ensures new hotel clients tremendous upside from the burgeoning online travel channel. TIG Global commits to meet or exceed 100% return on investment for new hotels that contract for full-service web presence management and marketing through September 2005.

The “TIG Global Guarantee” (www. tigglobal. com/guarantee (http://www. tigglobal. com/guarantee)) commits that direct incremental revenue generated through its Internet marketing services will meet or beat a hotel’s investment in the program or it will refund the difference. As part of this effective, risk-free marketing investment, new hotel clients will receive TIG Global’s strategic interactive marketing services, which include website development and management, search engine optimization, pay-per-click marketing, strategic links and media placements, statistical reporting and analysis, and consultative account management.

Clients will receive monthly performance reports detailing the direct online revenue gained from TIG GlobalÂ’s Internet marketing program, ensuring complete accountability through the Guarantee and full realization of success by TIG GlobalÂ’s participating client hotels.

“We make our hotel clients’ revenue our business,” said Sue Heilbronner, executive vice president of marketing and business development at TIG Global. “Because of our unparalleled hotel marketing expertise in the expanding Internet travel channel, developed through our success with more than 300 current hotel clients, TIG Global is uniquely positioned to make and keep its promise to be the leading hospitality Internet marketing firm.”

While the “TIG Global Guarantee” eliminates risk on hotels’ marketing spending, most TIG Global full-service clients realize a minimum return on investment of 5:1. Client hotels range in size and type from luxury resorts and convention properties to mid-scale hotels, and TIG Global assesses each property’s specific demand drivers to develop a marketing program that maximizes website traffic and conversion. During 2004, TIG Global generated nearly $150 million in direct online bookings for its hotel clients.

Learn more about TIG GlobalÂ’s Internet marketing services and new revenue guarantee at www. TIGglobal. com. Please contact Rachel Zendel at 202.465.3939.

About TIG Global:

TIG Global, www. TIGglobal. com, headquartered in Washington, DC, is the market-leading Internet marketing company for hotels. TIG Global's consultative, strategic marketing programs raise online visibility, drive direct incremental revenue, and deliver unrivaled marketing ROI to hotels. Created by hoteliers, TIG Global combines its hospitality industry knowledge and e-business expertise to help hotel clients maximize the potential of Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 300 hotel and resort clients, including independents and branded hotels, located throughout North America, Europe, and the Caribbean.

Podcasting for Business

Podcasting for Business

Norma Foster, chief executive of the North East Regional Portal (TNERP) explores podcasting and how it can be put to best practice in the workplace as an information exchanging device.

(PRWEB) October 28, 2005

A process of publishing audio programs via the Internet, podcasting allows users to subscribe to a feed of new files (usually MP3s). Now a common Internet tool, it became popular at the end of last year, mainly due to automatic downloading of audio onto portable players and computers.

Using a feed, such as RSS (Rich Site Summary), to deliver an enclosed file, it is distinct from other types of online media delivery because of its subscription model. Podcasting enables independent producers to create self-published, syndicated ‘radio-shows’ and gives broadcast radio programs a new distribution method. Listeners may subscribe to feeds using ‘podcatching’ software, which periodically checks for and downloads new content automatically.

Some of the big brand companies like Volvo, Heineken and Microsoft are using podcasts to circulate information to staff, partners, the press and the general public.

For companies that have national or international divisions, sales or marketing staff in particular, can listen to sales briefings, product positioning and pricing news as well as competitor information remotely from their desk; without having to travel miles to attend meetings or incur large conference call costs. Technical staff also can listen to the latest product information and technical briefings.

There is a major misconception that podcasting is just audio related, when in fact, all different mediums of communication can be disseminated via the process. 

Podcasting has now become an extremely popular option for businesses of all sizes that need to issue information, because of its speed, efficiency and good value for money. Training courses, tutorials and manuals, advertising and marketing materials, product briefings and updates, corporate presentations and tender requests can also be transmitted using podcasting, which once again highlights the ease of the tool.

Although still in the early stages of inception in the business environment, podcasting may be a serious alternative to the traditional methods companies use to provide information to staff and clients.

A not-for-profit organization and a fully owned subsidiary of the Regional Development Agency One NorthEast, TNERP represents the North East England online via its n-e-life. com website. It can also provide e-commerce advice, funding, e-tendering services and online shopping.

For further information telephone 0191 487 2002 or visit www. n-e-life. com.