Full Motion Marketing Launches 2008 National Clean Air Green Tour
Coast to coast mobile educational tour to promote environmental sustainability.
Chicago, IL (PRWEB) June 9, 2008
June 15, 2008 will mark the launch of the 2008 National Clean Air Green Tour, a mobile marketing initiative that will visit more than 120 cities across the United States to educate consumers on the latest advances in sustainability. The Tour will give visitors hands-on experience with well-known brands that support environmental awareness including Salada Green Tea, Bosch Tools, Indy Racing League, Americans for Balanced Energy and Bosch home appliances.
Presented by Full Motion Marketing, the second annual tour features a state-of-the-art 40-foot biodiesel motor coach equipped with solar power charging that will travel through 47 states in six months, covering more than 50,000 miles. The Tour will stop at well-known retailers, as well as IndyCar Series races in New York, Nashville and Kentucky providing visitors with information on ways to maintain a green lifestyle.
The Tour will feature a sweepstakes for a 2009 smart fortwo that will be on display at select locations and is sponsored by Salada Green Tea. Manufactured by smart USA, the smart fortwo is the smallest car for sale in the United States. Designed to get 40 miles per gallon in the city and 45 miles per gallon on the highway, the smart fortwo passion coupe has only been available in the United States since January 2008 and retails at $13,590. Visitors can register for the sweepstakes via interactive kiosks at Tour stops and a winner will be announced at the Tour's conclusion in November.
At the Tour, visitors will be able to view and test ENERGY STAR-qualified Bosch appliances that help consumers save energy, water and money at home. Salada will also be providing free samples of its anti-oxidant-rich Salada Green Tea, healthy recipes and coupons.
In addition to distributing information and materials at all stops, the Tour is also sponsoring "Cleaning Up America" Days where local residents will gather to improve their community by cleaning parks or beaches, or establishing recycling programs, among others. In addition, the Tour will participate in the Adopt-a-Highway program by assisting in cleaning up highways and major interstates along the Tour route.
"Consumers are changing their way of living and taking steps every day to minimize their impact on the earth," said Jim Paar, director of Full Motion Marketing. "The National Clean Air Green Tour is taking every effort to educate consumers on ways to enhance that commitment to green living."
The Tour will kick off in Mooresville, NC on June 15, 2008 and will travel throughout the country, ending in Florida in November. For more information on the Tour and a full list of stops, go to www. cleanairgreentour. com.
About Full Motion Marketing:
The 2008 Clean Air Green Tour was developed in 2007 by Full Motion Marketing. One of the country's leading providers of targeted media and promotional programs, Full Motion Marketing recognizes emerging market developments to adapt service and product offerings for maximum effect. Full Motion Marketing has offices in Chicago, Minneapolis and Pensacola. Additional information can be found at www. fullmotionmarketing. com.
Full Motion Marketing is available for questions and comments. For further information contact Tour director, Jim Paar at 888-982-2925.
Full Motion Marketing, Inc.
300 South Wacker Drive
Chicago, IL 60606
Jim @ fullmotionmarketing. com