Thursday, May 11, 2006

AP9 TodaysEscapes Carves Out Savings for Ski and Snowboard Season

AP9 TodaysEscapes Carves Out Savings for Ski and Snowboard Season

AP9 TodaysEscapes, from Adaptive Marketing LLC, offers savings on ski getaways and other travel needs.

Stamford, CN (PRWEB) December 9, 2005

As ski resort lifts start turning this time of year, the excitement amongst snow-hungry skiers and boarders becomes palpable, reports AP9 TodaysEscapes (http://www. todaysescapes-program. com/), a travel and entertainment savings program from Adaptive Marketing LLC.

Parched from a blisteringly hot summer, winter aficionados pore over snow reports, mountain conditions and trail maps, strategy sessions ensue over where to go this season and how to get there. That’s when the reality check sets in, notes AP9 TodaysEscapes. There’s a hefty price tag attached to skiing and snowboarding. While discount programs like AP9 TodaysEscapes can help defray travel costs, other expenses like lift tickets, equipment and clothing can carve a serious dent in your wallet -- when all you really want to do is carve the perfect turn.

Fortunately, AP9 TodaysEscapes members can also log in at DealPass (http://www. dealpass. com/) for access to savings with major sporting equipment stores and clothiers.

Program benefits aside, there’s still plenty of green to be saved for those craving the white stuff. AP9 TodaysEscapes offers insider tips that will help fund your ski habit:

-- Join a local ski club. Most ski clubs charge low annual dues (around $40 per person) and own a lodge with dorm-style rooms at a nearby ski resort. Members can “reserve” a bunk at the lodge for a nominal fee (sometimes as low as $15 a night). Your membership may also include discounted lift tickets.

-- Call in “sick.” If you wake up on a beautiful winter weekday and the thought of missing out on perfect powder conditions makes you sick, take a personal day and head for the hills. Most mountains offer special rates for midweek lift tickets.

-- Take inventory. To avoid costly purchases on the mountain, where everything is premium priced, take a few minutes at home to unpack your gear bag and take stock of your accessories. Make sure you pack weather-appropriate hats, gators, goggles, gloves and hand or foot warmers.

-- Lighten your lift ticket. Many resorts offer discounts on pre-purchased bundles of lift tickets. Local ski and ride shops often sell discounted tickets. Tune in to radio stations that give away tickets as part of a promotional campaign. And sign up for your favorite ski resort’s e-newsletter so you can learn about special offers as they become available.

-- Recruit a friend. Resorts offer drastically reduced “learn to ski or ride” packages for first-timers that include equipment rental, a lesson and a lift ticket. The bonus? Some resorts will also give out a free companion ticket to the friend who “recruited” the newbie. Sweet!

-- Shop off-mountain or better yet, off-season. At the beginning of the season, ski and ride shops that still have last year’s equipment and clothing in stock are willing to practically give the gear away. Then, once President’s Day Week has passed, you’ll see prices begin to drop again. Shops also start selling their demonstration or “demo” equipment. Demo equipment tends to be high-end and you can buy it for a fraction of its retail value. Just check it over carefully to make sure it’s in good condition.

And one last word of advice from AP9 TodaysEscapes: When buying equipment, all prices are negotiable. Never, ever pay the sticker price.

About AP9 TodaysEscapes (http://www. todaysescapes-program. com/)

AP9 TodaysEscapes is a leading membership discount program offered by Adaptive Marketing LLC (http://www. adaptivemarketing. com). Headquartered in Stamford, Conn., Adaptive Marketing is a category leader in both membership and loyalty programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, security, personal property and personals. Members may access their benefits at DealPass. com, an online portal for Adaptive Marketing membership programs. With broad online and offline distribution capabilities, Adaptive Marketing offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional value through programs, such as AP9 TodaysEscapes.

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Webinar: Best Practices for Producing and Managing Your Photos, Virtual Tours and Videos Online

Webinar: Best Practices for Producing and Managing Your Photos, Virtual Tours and Videos Online

This live Webinar on Wednesday, May 20, 2009, 2:00 p. m. EDT, presented by HotelMarketingSeminar. com will focus on the best practices for merchandising your property online using visual content.

Toronto, ON, (PRWEB) May 15, 2009

Travelers, especially Generation Y, want to see visual content when planning travel online. In fact, the 18-24 and 25-34 age groups are influenced by visual content more than any other group. They also spend more on travel and are more optimistic about travel (PhoCusWright's, Consumer Travel Report 2009). As such, photos, virtual tours and videos are becoming increasingly important for hotels and travel suppliers looking to attract young travelers. Click here (https://www2.gotomeeting. com/register/474716978) to register for this event.

The Webinar host, Keith West, is an Internet Marketing Consultant for the travel industry, founder of eGO. com and has been a primary partner for Lodging. com and Hotels. com. Keith has conducted online campaigns for over 200 hotels, including the brands Marriott, Sheraton, Doubletree, Hilton, Holiday Inn, Best Western and many independents.

Join Keith as he talks with John McAuliffe, VFM Leonardo's Chief Marketing Officer and 20 year marketing veteran, about the importance of online merchandising (http://www. vfmleonardo. com/hotels/hotel_property/increase_bookings. html) for hoteliers looking to extract more value from their online presence and address questions from attendees LIVE.

Attend this complimentary webinar to learn:

  •  How visual content helps create a connection with potential guests and improve conversion rates
  •  Which types of visual content (http://www. vfmleonardo. com/products/visual_content_production/index. html) hotels should focus on
  •  The importance of getting content in front of the widest audience possible
Who should attend?
E-Marketing Executives, General Managers and Directors of Sales & Marketing at Hotel Management Companies, Individually Branded or Independent Hotels or anyone that wants to understand the importance of online visual content.

Webinar Details
Wednesday, May 20, 2009
2:00 p. m. EDT
Duration: 1 hour

Click here (https://www2.gotomeeting. com/register/474716978) to register for this event.

About VFM Leonardo:
VFM Leonardo is the world's largest provider and distributor of online visual content for the hotel and travel industry. VFM Leonardo's content library includes more than one million digital photographs, videos and 360° virtual tours for over 80,000 hotels and resorts worldwide. Through VScape, VFM Leonardo distributes this content to its online media network of all four Global Distribution Systems, Pegasus, and 30,000 plus travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo's online media network includes industry leaders such as Sabre, Galileo, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more. For more information, visit vfmleonardo. com (http://www. vfmleonardo. com/).

Media Contact:
Julie Vieth
Communications Specialist
VFM Leonardo Inc.
Vfmleonardo. com (http://www. vfmleonardo. com)
111 Peter Street, 5th Floor
Toronto, ON, M5V 2H1Canada
Toll free: 1.877.593.6634
Phone: 416-263-5446
Fax: 416-593-7572
Email: press @ vfmleonardo. com

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