Sunday, December 26, 2004

Let It Rain: TRAY 6 Umbrellas Debut at New York Fashion Week

Let It Rain: TRAY 6 Umbrellas Debut at New York Fashion Week

TRAY 6 shows their distinctive, fashion-forward line of umbrellas at New York Fashion Week. Accessorizing the Malan Breton Fall 2008 collection, TRAY 6 umbrellas debut with a figurative splash.

Los Angeles, CA (PRWEB) February 14, 2008

As the rains fell on the tents of Bryant Park during last week's Mercedes-Benz Fashion Week, there was one show that was fashionably prepared thanks to the stylish umbrellas of the Los Angeles-based design company TRAY 6 (www. TRAY6.com). Inspired by "The Umbrellas of Cherbourg," designer Malan Breton's Fall 2008 collection was unveiled with models carrying umbrellas by TRAY 6 down the runway. Breton hand-picked the umbrellas to beautifully complement his designs. Breton came to fame as a contestant on Bravo TV's Project Runway, but is increasingly known for his elegantly tailored and feminine designs.

Since 2004, TRAY 6 has been focused on reinventing the umbrella as a true fashion accessory. With so much design energy being directed towards handbags, shoes, and jewelry, the long ignored umbrella seemed the perfect canvas for a fashion make-over. Initially launching with just 3 designs, the TRAY 6 collection now consists of over 40 varieties in both travel and full size, with new styles being introduced every season. Now available in over 150 boutiques throughout the country and at www. TRAY6.com], the company's unrelenting emphasis on quality and design has paid off. TRAY 6's debut on the runways of Bryant Park marks their success in elevating the status of the umbrella from rainy day necessity to high fashion accessory.

Never resting on their laurels, TRAY 6 continues to elevate the status of the umbrella with a new line of high-end umbrellas by internationally renowned calligrapher Bernard Maisner. These sophisticated umbrellas have leather handles and lush satin fabric -- the ultimate in fashion and function. Coming soon from TRAY 6: A new line of tote bags and wallets to complement their umbrellas' unique prints and colors.

For more information, please contact TRAY 6 at info@TRAY6.com.

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MBNA Announce New American Airlines Credit Card

MBNA Announce New American Airlines Credit Card

The masters of the affinity product, MBNA, released details of their latest offering last week, a tie up with American Airlines and the release of a new credit card.

(PRWEB) May 6, 2010

The American Airlines AAdvantage American Express Card (http://newsroom. bankofamerica. com/index. php? s=43&item=8674) (double ‘A’ intended) combines the well-known MBNA brand with the leading US airline. This combination is backed up with an offer in the shape of 0% on balance transfers for the first six months. As well as this, cardholders can accrue the inevitable frequent flyer miles with every purchase, plus all American Airline flights purchased on the card within the first 12 months also receive a 0% interest rate.

It doesn’t stop there though, MBNA have gone all out to tempt as many new customers as possible by throwing in 5,000 AAdvantage bonus miles to customers who spend £250 on this low APR credit card (http://mbna. co. uk/creditcards/index. html) within the first 90 days.

In addition, card users will also earn three miles for all petrol, supermarket and American Airlines purchases within the first six-months and 1.5 miles for every £1 spent for the rest of the year. All of which makes the latest affinity card from the UK’s largest credit card provider (http://mbna. co. uk) a real ‘stand-out’ package in what is otherwise a rather lack-luster market place.

Current offerings in the credit card market are far from enticing, with average interest rates of around 18.6% and fees on the rise. Add to this the fact that lenders are looking to charge card holders more to make up for lost revenue streams such as payment protection insurance and an offer such as MBNA’s looks even more attractive.

Vice-president of sales and marketing in Europe, Middle East and Africa for American Airlines, Maria Sebastian, says: "The card provides an outstanding proposition in terms of value and rewards."
Maria isn’t wrong, but then MBNA have a solid history in successful affinity card offerings with brand tie-in’s ranging from Manchester United to the WWF (http://mbna. co. uk/creditcards/charity-credit-cards. html) and National Trust. Combining a strong, loved and trusted brand with the expertise of MBNA and an attractive credit offer has resulted in the card provider leading the way in this section of the market.

There’s no doubting that the new AAdvantage card will be of great interest to those regularly making the trip across the pond, or indeed the world. Chief marketing officer for MBNA, Greg Reed said that the credit card will be of "real benefit to frequent travelers". It will be of real benefit to American Airlines as well, who are no doubt hoping that the tie up with MBNA will boost their brand awareness in the UK.

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