Monday, September 27, 2004

Eye on Innovation: Amenity Audits Boost Incremental Revenue in Multifamily Housing

Eye on Innovation: Amenity Audits Boost Incremental Revenue in Multifamily Housing

Video press releases boost business confidence for multifamily housing

Atlanta, GA (Vocus) May 12, 2009

Softscribe Inc.'s "Eye on Innovation" solution series is a monthly video press release that gives hotel operators a quick boost in business confidence by spotlighting a technique, idea or strategy that can improve topline revenue, guest loyalty or operating efficiency

Softscribe Inc.'s "Eye on Innovation" solution series:
Amenity Audits for Multifamily Housing

Emily Dreyfuss, Pricing Revenue Manager, Windsor Communities, affiliated with The General Investment & Development Companies of Boston Massachusetts.

Where they innovated:
The high rise apartment community, Windsor at Turtle Creek in Dallas and apartment community,
The District in Denver.

More Info on Amenity Audits for Multifamily Housing: Windsor Communities (http://www. hotel-online. com/News/PR2009_1st/Feb09_RainmakerWindsor. html? Campaign=PRWebion2AmenityMay122009)

What they innovated:
First, we realized we were missing opportunities in both over - and under amenitizing. Then, we reviewed our unit type consolidation to see which units could share a common base price. Our revenue managers then reconfigured our amenity pricing set up to incorporate descriptors like fireplaces, granite counter tops and beautiful views, which tailored our offerings to individual customer preferences.

Who helped: 
Regional VPs, division managers, property managers, pricing and revenue manager, the professional team at The Rainmaker Group, Inc. with Rainmaker's revolution LROTM Revenue Optimization.

Can you innovate too?
Yes! In three simple steps: 1. Give your sales force visibility into the rationale of each unit's price via meaningful amenity descriptors and pricing reports. 2. Maximize your online presence with key features and corresponding prices. 3. Develop a strategy for regularly measuring the effectiveness of specific amenity prices.

Softscribe Inc., Julie Keyser-Squires, julie(at)softscribeinc(dot)com, 404-256-5512
The Rainmaker Group, Bruce Barfield, sales(at)letitrain(dot)com, 678-578-5777
Windsor Communities, Emily Dreyfuss, EDreyfuss(at)windsorcommunities(dot)com, 703-379-9696.

About Softscribe® Inc.
Softscribe Inc. leverages ten years of proven experience, deep domain expertise, and fresh client-tailored Internet public relations (http://www. softscribeinc. com/services/overview. php4?Campaign=PRWebion2AmenityMay122009) and marketing programs to help companies targeting the green tourism + hospitality (http://www. softscribeinc. com/industries/hospitality. php4?Campaign=PRWebion2AmenityMay122009), green government and related markets drive sales and reach their business goals. We do this with an emphasis on relationships and our own blend of emerging social media + traditional public relations + technology-based solutions. We are proud of our best-in-class clients, which include Aptech Computer Systems, Inc., Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotelSystemsPro, JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International, TravelCLICK and many other leading technology and service companies. We would love to help you, too. For more information please visit www(dot)softscribeinc(dot)com.

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404)256-5512
Email: Julie(at)softscribeinc(dot)com
Http://www. softscribeinc. com/?Campaign=PRWebion2AmenityMay122009 (http://www. softscribeinc. com/?Campaign=PRWebion2AmenityMay122009)
Http://www. marketingsnacks. com/?Campaign=PRWebion2AmenityMay122009 (http://www. marketingsnacks. com/?Campaign=PRWebion2AmenityMay122009)