Saturday, August 7, 2004

Webinar: How to Better Merchandise Your Hotel Online

Webinar: How to Better Merchandise Your Hotel Online

Learn the Secrets to Extracting More Value from Your Hotel's Listings on OTAs and Third-Party Travel Sites, April 14th, 2009.

Toronto, ON (PRWEB) April 10, 2009

Listings on online travel agencies (http://www. vfmleonardo. com/products/online_media_distribution/distribution_channels. html) (OTAs) and third-party travel websites (http://www. vfmleonardo. com/products/online_media_distribution/media_network. html) present hoteliers with opportunities to engage travel consumers at every step in the travel shopping process, from research and comparison through to booking. Many hoteliers aren't getting the maximum value from their hotel listings because they aren't leveraging the power of online merchandising strategies. Register for this event >> (http://www. bulldogsolutions. net/VFMLeonardo/VFM04142009/frmRegistration. aspx? bdls=18992)

According to Hospitality Net, 39% of online travel sales are now made directly at online travel agencies (OTAs). Yet, 71% of bookers visit OTAs during the travel planning process (Travel Industry Association's Travelers Use of the Internet, 2008). This means that travelers are shopping around during the planning process. One of the secrets to extracting more value from online hotel listings (http://www. vfmleonardo. com/hotels/hotel_property/reach_travel_shoppers. html) is by ensuring that the hotel is presented in an engaging and consistent way at each step of the travel planning process.

Extracting more value from hotel listings is based on the principles of online merchandising. Online merchandising is an ROI-centric strategy that enables hoteliers to extract more value from their online hotel listings. Basically, better merchandised hotels get more bookings because they tell engaging, consistent stories to online travel shoppers wherever and whenever they're shopping for hotels online.

In a complimentary Webinar, Joe Humphry, Founder & CEO of Humphry Services Corporation and travel industry expert, David C. Attardi, Director of E-Commerce at B. F. Saul Company Hotel Division drives top-line revenue through all electronic distribution channels and John McAuliffe, Chief Marketing Officer and online merchandising expert at VFM Leonardo will explore the secrets to extracting more value from hotel listings on OTAs and third-party travel sites.

This webinar should be attended by E-marketing Executives, General Managers and Directors of Sales & Marketing at Hotel Management Companies, Individually Branded or Un-aligned Hotels or anyone that wants to understand the value of online hotel merchandising (http://www. vfmleonardo. com/hotels/hotel_property/increase_bookings. html). The webinar is approximately one hour in duration and is at 2:00 p. m. Eastern, 11:00 a. m. Pacific, April 14th, 2009.

Attend the webinar and learn:

  •  What online merchandising means for hoteliers. Online hotel merchandising is not unlike retail merchandising. Just as product presentation greatly affects how well products sell in retail stores, hotel presentation online affects bookings.
  •  Insights into online travel shopper research and booking behavior. In-market travel shoppers are more resourceful than ever. With thousands of travel websites and hotels to choose from, they're looking for the hotel that will give them the expected experience they're looking for and the best value.
  •  Proven ways to tell a unique, engaging story to potential guests. Hotel photos and written descriptions don't tell vivid, meaningful stories the way videos do, but a consistent combination of all three distributed online can be a powerful tool that influences shoppers' booking decisions.

Register for this event >> (http://www. bulldogsolutions. net/VFMLeonardo/VFM04142009/frmRegistration. aspx? bdls=18992)

For more information about this webinar or to learn more about VFM Leonardo's Online Merchandising Solutions for hotels, please contact VFM Leonardo (http://webcontact. vfmleonardo. com/salescontact/sales/main_contact_form. php? type=0).

About VFM Leonardo
VFM Leonardo is the world's largest provider and distributor of online visual content for the hotel and travel industry. VFM Leonardo's content library includes more than one million digital photographs, videos and 360° virtual tours for over 80,000 hotels and resorts worldwide. Through VScape, VFM Leonardo distributes this content to its online media network of all four Global Distribution Systems, Pegasus, and 30,000 plus travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo's online media network includes industry leaders such as Sabre, Galileo, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more. For more information, visit http://www. vfmleonardo. com (http://www. vfmleonardo. com/index. html).

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The Traveling Vineyard Chooses Thatcher Technology Group's Prowess Software System

The Traveling Vineyard Chooses Thatcher Technology Group's Prowess Software System

Thatcher Technology Group, LLC, today announced that The Traveling Vineyard, a division of Geerlings & Wade, Inc. (GEER. PK), a direct-sales and marketing firm specializing in fine wines, has selected Thatcher Technology as a strategic direct selling partner. Thatcher Technology Group will provide their Prowess™ Software Solutions Suite to manage The Traveling Vineyard’s growing in-home wine tasting business. Prowess™ will manage their field wine tasting consultant force and incentive plans to provide business intelligence, scalability and flexibility for their growing direct sales company. Prowess will also provide a flexible and scalable “Personal Web Site” environment for The Traveling Vineyard’s consultant base.

Addison, IL (PRWEB) February 1, 2006

Thatcher Technology Group, LLC, today announced that The Traveling Vineyard, a division of Geerlings & Wade, Inc. (GEER. PK), a direct-sales and marketing firm specializing in fine wines, has selected Thatcher Technology as a strategic direct selling partner. Thatcher Technology Group will provide their Prowess™ Software Solutions Suite to manage The Traveling Vineyard’s growing in-home wine tasting business. Prowess™ will manage their field wine tasting consultant force and incentive plans to provide business intelligence, scalability and flexibility for their growing direct sales company. Prowess will also provide a flexible and scalable “Personal Web Site” environment for The Traveling Vineyard’s consultant base.

According to Huib Geerlings, Geerlings & Wade’s Executive Chairman and Chief Technology Officer, “We needed a way to take growth to the next level without restrictions and the ability to integrate all our systems on a common platform. With Thatcher Technology’s Prowess™ software, we are able to add and enhance technology and not people to manage our growth.”

Gordon Romer, CEO of Geerlings & Wade, added, “We chose Thatcher Technology Group because of their technology platform, integration, and incentive and commission engineering. The consultant field service interface is very flexible and the consultant personal websites will help us build a better environment for communication and sales.”

The Traveling Vineyard has originated in 2003 as a new sales channel next to Geerlings & Wade’s 20 year old direct marketing wine business. It is a home wine tasting experience giving participants more confidence in selecting and, in the process, increasing appreciation and enjoyment of fine wine. The Traveling Vineyard was designed with the belief that the best way to buy wine is to taste it first. Their wine tastings are free and done in the comfort of one’s own home with family and friends. For more information, visit their website at www. thetravelingvineyard. com

About Thatcher Technology

Thatcher Technology Group has over 25 years of creating and implementing software solutions that fuel growth in direct sales organizations. Prowess™ Software Solutions Suite is a powerful, scalable genealogy, compensation and incentive management system for direct and multi-level sales organizations. Prowess™ helps turn high-volume, complex sales activities into seamless, cost-effective processes. Thatcher Technology group is a wholly owned subsidiary of The Thatcher Group which also includes CardintheBox (makes the perfect gift even better with a personalized gifting solution) and Visual Impact Products (providing logo apparel and ad specialty items). The Thatcher Group was conceived in 1999 by Jay Christopher, co-founder of The Pampered Chef, one of the world's most successful direct sales companies. For more information, visit their website at www. thatchertech. com

Contact: For more information on Thatcher Technology Group, please contact Beth Peterson, (847) 931-9375.

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