Monday, January 26, 2004

New Apple iPhone Application Takes Cell Phone Owners to the Beach

New Apple iPhone Application Takes Cell Phone Owners to the Beach

Get swept away by the sights and sounds of the world's top beaches directly on an Apple iPhone. Grab a few minutes solace no matter where you are and enjoy the waves lapping gently on the shores of picturesque places like Maui, Fiji, Cancun, or the Caribbean. Travel mentally when you can't travel there physically via a new iPhone app.

West Linn, OR (PRWEB) April 22, 2009

Rausch Enterprises Corp., creator of innovative, high quality Apple iPhone applications, is today launching the innovative iPhone app That Beach Channel in the iTunes store worldwide. As the iTunes store approaches one billion apps downloaded -- This new iPhone app provides the best possible video and sound beach experience for Apple iPhone owners.

That Beach Channel contains stunning videos in crystal clear stereo sound of 10 beautiful beaches from around the world. That Beach Channel's high definition cameras traveled to Maui, Fiji, Cancun, St. John, St. Thomas, Cancun and the Oregon Coast to capture idyllic beach scenes especially for iPhone users. Video samples of each of the ten beach scenes are available at www. thatbeachchannel. com.

Each video in the That Beach Channel application is framed with the eyes of the world's beach lovers in mind. The concept is simple, according to app creator Mike Rausch. "Imagine yourself on the perfect beach with the sounds of rhythmic waves, warm sand and inviting sunny skies. It allows iPhone owners to mentally go to the beach when they cannot get there physically," he said. "The high quality beach scenes are accompanied by stereo sound which can be fully enjoyed through the use of iPhone headsets." Rausch also describes it as the, "Ultimate staycation", and adds, "It's the best relaxation app ever created for the iPhone and perhaps the best iPhone app for taking a mental break."

Rausch Enterprises will be partnering with AppLytics to create maximum sales through utilization of its new socialization platform and ApplyFire, the only viral invitation tool specifically designed to optimize and increase sales for mobile applications. ApplyFire is a viral library embeddable in the code of any iPhone application -- before submission to the Apple App Store. Mobile users will see a helpful prompt message when the program starts or ends, allowing them to recommend the application to other iPhone friends in the user's address book.

"The viral nature of AppLytics technology is the perfect tool for increasing iPhone application sales," said Jeff Freebairn, CEO of AppLytics. "Developers can now add AppLytics and ApplyFire code to their apps before launch. After launch the developer can buy ApplyFire viral invitations. We give the developer the power to expand their user base and drive revenue."

This iPhone product is designed to tap into the market and interests of millions of beach lovers across the world. According to industry studies, half of all vacations involve travel to beach locations.

The user-friendly interface allows iPhone owners to jump between scenes with a finger's touch. Click on Cancun and the video instantly appears on the iPhone screen. Click on Fiji and the iPhone owner is thousands of miles away enjoying another beautiful and idyllic beach experience. Another click can bring up video from the Oregon coast for a completely different view of powerful thundering waves on a fog shrouded morning. Eight of the videos show beautiful sunny beaches and two show a foggy setting from the coast of Oregon.

The That Beach Channel application will be available to Apple's iPhone owners worldwide in the Entertainment category of iPhone Apps in the Apple iTunes store at www. apple. com/iTunes. com (http://www. apple. com/iTunes. com). It will retail initially for a limited time at the discounted price of $.99.

About Rausch Enterprises Corp.:

Rausch Enterprises, the developer of iPhone applications and business partnering solutions was founded to create value for consumers and business professionals on multiple levels. The company is involved in entrepreneurial projects and strategies with offices in West Linn, Oregon.

For more information, please contact:
Mike Rausch
That Beach Channel
503-758-8608
Beachbum (at) thatbeachchannel (dot) com
Www. thatbeachchannel. com

About AppLytics:

AppLytics, the developer of the world's first turn-key monetization and optimization platform for mobile, was founded by iPhone developers and mobile veteran Jeff Freebairn, the former Senior Vice President of Global Sales at Hands-On Mobile. AppLytics is headquartered in San Francisco, California and is privately funded.

For more information, please contact:
Jeff Freebairn
AppLytics
Jfreebairn (at) gmail (dot) com
Www. applytics. com

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Royal Caribbean Announces Crown & Anchor Society Enhancements

Royal Caribbean Announces Crown & Anchor Society Enhancements

Cruise Line Enhances Program to Better Recognize Members’ Loyalty

Miami (Vocus) June 2, 2010

Royal Caribbean International today announced new enhancements to the cruise line’s Crown & Anchor Society that will better recognize and reward the cruise line’s loyal member guests. The new Crown & Anchor Society enhancements will begin rolling out on June 1, 2010, offering members the exclusive privilege to book their next cruise onboard and receive an onboard credit for their future sailing. Members also can apply their Crown & Anchor Society Savings Certificates and receive the onboard credit for their future booking, receive more individual attention and service from additional onboard Loyalty Staff aboard each ship, have priority notification of exclusive member specials, and exclusively receive added-value offers in the Crown & Anchor Society Ultimate Value Booklet.

“We listened to our member guests and are launching program enhancements to reflect what they told us matter most to them,” said Betsy O’Rourke, senior vice president of Marketing, Royal Caribbean International. “The new exclusive benefits will add to those that members have enjoyed in the past and reflect Royal Caribbean’s commitment to recognize and reward our loyal members who cruise with us again and again. There has never been a better time to be a Crown & Anchor Society member, and there is more to come.”

Crown & Anchor Society members will now have the exclusive privilege to reserve their next cruise while onboard a Royal Caribbean vacation. The new and exclusive Onboard Booking Bonus offers members the exclusive privilege to book a future cruise onboard and receive an onboard credit to spend on the future sailing, which can now also be used with either a Crown & Anchor Savings Certificate or a Balcony and Suite Discount (the latter applicable for Platinum, Diamond or Diamond Plus members), offering member guests great savings for their next cruise. Travel agent partners will continue to earn commission for onboard bookings.

An additional Crown & Anchor Society Loyalty Staff member also has been appointed aboard each ship to offer more personalized service and deliver the Royal treatment to each member guest. The Loyalty Staff members can help answer member guests’ questions and help them reserve future cruises to take advantage of the new and enhanced vacation offers, available only to members of the Crown & Anchor Society.

Crown & Anchor Society members also will notice the new program enhancements both at home and onboard. Members will continue to enjoy first-to-know priority notice and access to new developments, special events, and exclusive offers that reward members for their loyalty. Travel agent partners also will be notified simultaneously. Onboard, member guests will be recognized every time they advance to a new level; and enjoy new enhanced benefits in their Ultimate Value Booklet, filled with new onboard savings for beverages, internet packages, photo and logo merchandise, supplementing classic favorites such as casino and spa discounts, to name a few. For more information and a new webisode about the loyalty program and its members, please visit http://www. RoyalCaribbean. com/CrownandAnchor.

Royal Caribbean International is a global cruise brand with 21 ships currently in service and one under construction. The line also offers unique cruisetour land packages in Alaska, Dubai, Europe, Australia and New Zealand, and South America. For additional information or to make reservations, call your travel agent, visit http://www. royalcaribbean. com or call (800) ROYAL-CARIBBEAN. Travel professionals should go http://www. cruisingpower. com or call (800) 327-2056.

MEDIA CONTACTS:
Tracy Quan (305) 539-6577
Tquan(at)rccl(dot)com

Harrison Liu (305) 982-2363
Hliu(at)rccl(dot)com

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