Budco Earns a Trio of Creative Awards at the DMAD Target Awards 2009
Building on it's success during last year's DMAD Target Awards, Budco took it up a notch scoring three First Place awards at this year's event held May 12, 2009, at Detroit's Historic Gem Theatre.
Highland Park, MI (PRWEB) May 19, 2009
Building on it's success during last year's DMAD Target Awards, Budco took it up a notch scoring three First Place awards at this year's event held May 12, 2009, at Detroit's Historic Gem Theatre. The First Place awards represent Budco's work for General Motors, St. John Health System and Ford Motor Company. Specific awards included:
- First Place Target Award for Budco's GM NAV DISC Direct Marketing campaign, which included both direct mail and online elements, which drove sales of the navigation systems update DVDs.
- First Place Target Award for Budco's St. John Health System clients in an effective direct mail piece dealing with mammography entitled: "Afraid of Tests?" This educational and interactive initiative resulted in an increase in Web site traffic, as well as increased visits to St. John Health System's mammography centers.
- First Place Target Award for Budco's efforts marketing Ford Motor Company's Extended Service Plan (ESP), featuring an information rich direct marketing mailer. This campaign was extremely effective in driving response rates and overall margin. New targeting and segmentation techniques yielded a 28% increase in response rates.
"We are very proud of the recognition Budco received this year. Creating work that effectively communicates our client's message and branding is something we take very seriously. Providing results is really what it is all about at Budco. These awards are as much the outcome of our client's commitment and confidence in our work as they are to the work of the team that developed them," remarked Budco Creative Director Thom Gulock.
For this year's entries, Budco's account and creative groups included creative support from Thom Gulock, Heather Juneau, Mark Beltaire, Mike Bell and Gregg Madzia. Account and Client Service leadership came from Alicia Roberts, Claudia Vala and Gregg Madzia.
"It's great when it all comes together on projects like this year's winners," said Vice President of Marketing and Product Development Jeff Sierra. "Budco provides our clients with a unique blend of end-to-end creative and operational solutions like digital print, database marketing and fulfillment, all under one roof. These combined capabilities really allow us to tailor our work to each client's needs and marketing goals, providing measurable results."
Budco is a leading fulfillment and direct marketing organization headquartered in Highland Park, Michigan. As The Dialogue Company, Budco helps clients build strong relationships with business and consumer audiences by facilitating ongoing, two-way communication. Founded in 1982, Budco applies a suite of in-house resources to develop and execute innovative, end-to-end business solutions, delivering results that drive client success. Primary industry segments include automotive/manufacturing, entertainment, pharmaceutical/health care, retail, travel and leisure and transportation. In-depth information about Budco is available at www. budco. com.